I have been working since I was 18 years old. I’ve always been passionate about the world of advertising, creativity, and innovation. I’ve worked in various areas that make up an advertising agency, such as account management, media, and creativity. I’ve led teams until I founded my own advertising agency, where I began a long journey full of lessons on entrepreneurship, management, handling budgets, teams, winning new accounts, bidding, and more. That business lasted for 7 years (seven being my lucky number) until it went under. It saddened me, depressed me, but I always kept moving forward, seizing opportunities and starting new projects. I launched a tourism and commerce startup, which never took off. I invested in restaurants, bars, and real estate projects, where I continued applying my knowledge of marketing, advertising, entrepreneurship, and management.

Throughout this journey, I never stopped learning and honing my skills. I hold a degree in Strategic Marketing and am currently pursuing an MBA. I’ve taken numerous diplomas, courses, and certifications in Google Ads, Meta Ads, Sales Funnels, SEO and SEM, UX/UI. I’m currently at a B2 level in English and working toward C2, while also learning Portuguese. I have various projects and expertise in web development and e-commerce. Today, I lead a team focused on developing corporate identity, websites, marketing 360, consulting, and sales funnels. We provide advisory services to startups, small and medium-sized businesses.

I mention all of this because it reminds me of Steve Jobs’ 2005 commencement speech at Stanford University, where he said, and I quote: “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” What Jobs said highlights the importance of looking back and understanding how decisions shape one’s path. Believe me when I say that I will never regret the work I’ve done, the studies I’ve pursued, or the projects I’ve invested in. I know that all those dots will connect as I continue to work alongside you.