ART SIDE OF THE MOON

Art Side of the Moon

Art Side of the Moon is an e-commerce platform that connects the community with local artists in Ecuador, allowing their designs to come to life on products such as t-shirts, hoodies, mugs, and decorative canvas prints. The idea was born with the purpose of giving visibility and monetization opportunities to graphic artists, illustrators, and creatives, providing them with a platform where their work can reach a wider audience.

I was hired to lead the project, develop the brand identity, conceptualize the online store, design the e-commerce platform, and create the digital marketing strategy. We implemented a business model based on collaborations with artists, who receive royalties for each sale, thus creating a sustainable and beneficial ecosystem for the creative community.

For the launch and growth of the project, we designed social media marketing campaigns, SEO and SEM strategies, as well as collaborations with influencers and sponsorships at art events. Art Side of the Moon is a fusion of art, fashion, and digital commerce that provides space for creativity and self-expression.

It is currently in its launch phase in Ecuador, with the vision of expanding across the region..