BEBERAGE
Jugo de Luna is an innovative artisanal sangria brand aiming to revolutionize the beverage market in Ecuador. Made with natural ingredients and a balanced recipe, this sangria is designed to offer a refreshing and sophisticated experience, perfect for sharing at gatherings, events, and special occasions.
From the beginning, I led the creative vision for every aspect of the brand, from its name and visual identity to its positioning and branding strategy. We designed an attractive packaging concept and a value proposition focused on quality and authenticity. Additionally, we developed a distribution and commercialization strategy to ensure Jugo de Luna reaches consumers across Ecuador.
For the launch, we implemented a marketing campaign based on storytelling, digital advertising, and strategic partnerships with events and key figures in the gastronomic sector. Jugo de Luna is not just a beverage; it’s an experience that blends flavor, design, and a passion for craftsmanship.
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